How to make stories relevant for online audiences?

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In journalism, the online sphere is fast becoming one of the biggest, and most relevant ways to reach audiences. With print media slowly becoming obsolete, the use of social media and online platforms is becoming the way we consume our news.

But how can we make it relevant for online audiences, is there much difference from print?

The short answer here, is yes. Paul Bradshaw (2018, pp. 73-74) states there are several differences between print media and online media. The main differences come down to interactivity and connectivity.

Since the online medium is capable of more than just repeating what goes out in the newspaper, it would be foolish not to utilise everything it has to offer. Journalists can add links, photo galleries, videos, audio files and so much more. Doing so can help readers connect with the online content in a way they can’t with print. They can engage with the content, find out more, find links to additional information and watch videos on the subject that can be anything from interviews to short documentaries. Additionally, readers have access to content 24/7, which is a far-cry from the weekly or daily newspapers of the past.


Reference:

Bradshaw, P 2018, The Online Journalism Handbook, 2nd Ed., Routledge, Abingdon-on-Thames, United Kingdom

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